![]() ![]() This post will be updated if we receive any substantial comment from Facebook. The memo states outright what many have suspected is the case all along: That Facebook “projects an image of strength and competence… but the reality is that many of our actions are slapdash and haphazard accidents.” Not only that, but that the picture of Facebook’s efforts to combat this sort of thing is highly tailored by the company itself and not, it seems, in any way a complete or accurate one. Certainly some of what Zhang describes is fake engagement, but far from all of it, and at any rate Facebook’s judgment in assigning priority is part of what the memo takes issue with. Fake likes is not one of them,” he wrote. Guy Rosen, Facebook’s VP of Integrity, attempted to play down the memo in a tweet, saying that Zhang was describing “fake likes”: “Like any team in the industry or government, we prioritize stopping the most urgent and harmful threats globally.
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