![]() ![]() Getting big radio plays or DJ support can make a release immensely successful and even raise revenue through income streams such as PRS and PPL. However, certain key playlists are generated outside of the various companies who provide this service these are known as user curated playlists. At Cygnus, we submit priority content to streaming platforms every day. Whilst focusing on streaming platforms such as Spotify, Apple Music & Deezer, a single placement can present your release to millions of new listeners. Pitching for playlists is the newest and most effective way of getting your music discovered. The more press you achieve, the more you can post on your social networks to push your forthcoming releases. Label and Artist Interviews, Reviews, Streaming premieres, Free Giveaways, Featured Releases, Exclusive Guest Mixes, Fan Gating, Premiers and Events. The following are examples of features which can help you achieve this – It takes time and good research to build your own press contact list, however it’s a fantastic way of reaching wider audiences and using existing fan bases to increase overall reach. Magazines, blogs and music sites are the billboards of the music industry. Traditionally the most effective way to reach new fans and potential buyers is through the press. Liaison with the Press – Magazines, Blogs & Music sites Social media is full of influencers and if you find the right one for you, they will create posts and promotional content to their huge fan base! Advertising is just as effective although it should be focussed very specifically to match your demographics. It requires a budget and a strategy, but you can expect great returns on your investment if you do it right. This is now one of the most effective ways to connect with fans and increase your reach. ![]() On this page we have provided some key points to help you maximise your promotion and revenue. Something that’s equally as important is the promotion and marketing of your release, ensuring that you reach, inform and engage your audience and attract potential new consumers. We have an enormous distribution network at our fingertips and can deliver your music to the world’s biggest digital retailers, streaming platforms and social media platforms around the world. ![]()
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