![]() ![]() Links to your website, your social media and shops/streaming platforms where your products (music and merch) are available should also be included. Titles/descriptions/tags should be optimized for search engines (SEO). Graphics (banners, logos, thumbnails) should be well-designed. Content such as official music videos, lyric videos, official remix videos, live performance videos, acoustic version/performance videos, behind-the-scenes videos, cover song performance videos, collab videos, shorts, etc. YouTube is the most used social media in Japan with over 65 million monthly users.Īs an indie artist/band, it is essential to create and maintain a professional YouTube channel. Promote your YouTube Music Video in Japan As an indie artist/band you should already have an account and be active in these social media. In 2021, the top social media used in Japan were YouTube, Twitter, Instagram and Facebook. If you are conducting an advertising campaign in Japan, your ads should be designed for and targeted to mobile phone users. 98% of all social media users in Japan access it via mobile phones. Social media is very popular in Japan like it is in many countries. There are an estimated 97.6 million mobile internet users in Japan. 83% of all internet users in Japan access the internet via mobile phones. The total population of Japan is about 127 million people, of which 93% use the internet. Social Media and Online Advertising in Japan ![]() landing page) is required to set up any advertising/promotion in Japan.Ī main goal of online advertising and publicity is to increase awareness and drive people to your Japanese website (or directly to your content on YouTube, Spotify, Apple Music, etc.) where they can learn more about you, follow you, listen to your music, watch your videos, and purchase your merchandise.Ĭreate a free Japanese website Submit to MUSIC PR Japan press sheet, posts, news, articles, tweets, social media, and so on). This is often where consumers will be directed to from your online advertising and publicity (i.e. Naturally, you should start off by setting up a Japanese website. There is a publication for all the main genres of music.įor most foreign indie artists/labels, the most affordable and cost-effective form of promotion is online advertising and publicity. Unless you have deep pockets and are dedicated to heavy promotion and live shows/tours in Japan, then print advertising is likely out of the reach of most indie artists/labels.Īre some popular music magazines targeted to Japanese music listeners/consumers. When you add translation, ad production and taxes, the costs can be several thousands of dollars for a single ad. Restaurants, convenience stores, music festivals, etc.Ĭost of a single ad in a popular magazine ranges. (HMV, Tower Records, etc.), live houses (venues), fashion shops, clubs, bars, Which have over 100,000 printed and distributed in places such as music shops There are also some popular free music-related papers/magazines There are many fragmented markets (mainly due to geographic region and demographics).Īre a variety of music-related magazines covering many genres such as jazz, hip hop/r&b,ĭance/club, Latin, rock and pop (a few are shown below). You only have to concentrate on one placeTokyounlike in the USA where ![]() Your promotion budget goes further in Japan because Whole country which is only about the size of California state but has a total All the buzz starts in Tokyo and spreads across the Good thing about Japan is that the population of the biggest city Tokyo is 38 millionmore than
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